From there, consumers have one tab that follows them around-meaning, if your group wants an extra hour in the bowling area, no one has to go back to the host stand. Customers enter through a lobby area and check in with the host, where they receive directions if it’s their first visit. Now, the chain looks for real estate in the 30,000-square-foot range.Īlthough each location takes a somewhat different shape, Siniscalchi says a common theme is creating a seamless guest experience. The six current outlets range from 17,000 square feet to 43,000. “Obviously indoor entertainment was hit particularly hard, but we navigated that pretty well.”Ĩ10 Billiards & Bowling describes itself as a “classic bowling alley with an upscale twist.” The venues, often second-generation spaces, include roughly 14–20 bowling lanes, 6–10 billiard tables, a sports bar, an arcade, board games, mini golf, DJ, cornhole, ping-pong, and more. That slowed down the whole process,” Siniscalchi says. That would mean the chain has enough planned locations to more than triple in size. As of last fall, 11 additional franchisees were under agreement and seeking out for real estate opportunities. The first two are slated to debut this year in Fort Smith, Arkansas, and Greenville, South Carolina. During Covid, additional stores debuted in Phoenix and Chandler, Arizona, and Houston.Īmid this corporate expansion, its franchise program was also beginning behind the scenes. Before the pandemic, the brand expanded to a second location in Myrtle Beach, in a space formerly occupied by a Piggly Wiggly grocery store, and to a third in Conway, South Carolina, nearby Coastal Carolina University. Life sped up once again as the two quickly traveled to South Carolina, acquired the property, and debuted the first 810 Billiards & Bowling in North Myrtle Beach in 2015.Īs Siniscalchi foresaw, the concept did indeed work in the mid-sized market. Then, out of the blue, the bowling alley called about the offer, reigniting their hopes. Siniscalchi took a job doing portfolio management in Rochester. Having moved on from this dream, the couple returned to New York but eventually decided to leave the city and slow down. Siniscalchi and his wife felt so strongly about this notion that they placed an offer to buy the bowling alley, but they were rejected. Why couldn’t the full-service, upscale entertainment venues of Chicago and New York work in a mid-sized market like Myrtle Beach? Years later in 2014, while vacationing with family in South Carolina, he came across a rundown bowling alley, and the wheels in his brain started turning. Working in the finance industry in Chicago and New York, Michael Siniscalchi often found time to unwind by attending various eatertainment venues, like Brooklyn Bowl or Pinstripes.
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