![]() Think of it like a pillowy coil beneath your feet that adapts to your foot’s positioning, pressure and movement. In theory, the sole protects the wearer against foot-strike impact through its unique cushion elements, tensing when contracted then releasing to provide spring when pushing off the ground. The company prides itself on patented CloudTec® technology, which is engineered to provide both a soft cushioning and explosive take-off via its unique sole design. ![]() But don’t let the name fool you, these are some seriously comfy (and high-tech) shoes. Regardless of the activity, all On shoes share the ‘Cloud’ moniker. Running On Cloudsĭon’t let the name fool you, these are some seriously comfy (and high-tech) shoes. The more serious runners and trail hikers will be interested in the Cloudboom Echo and Cloudrock Edge Raw (made with 40% recycled materials) respectively. Their entry-level option, the famous Cloud shoe ($129USD) also appeals to a more casual audience thanks to its lower price point and availability in an assortment of fun colours. Increasingly, the company has been branching out into the athleisure market with its line of active wear clothing and shoes designed for casual running. For years the brand has been included in the conversation when discussing elite running gear, alongside others such as Altra, Brooks and Asics (the trio also produce vegan-friendly footwear). On is a Swiss company primarily known for producing high performance running shoes, many of which are vegan friendly and made with recycled materials. Do they live up to the hype? We put them to the test to see if the cloud-infused footwear could become our new everyday pair. The Cloudnova is positioned as an all-day sneaker that borrows technology from On’s mainline running shoes, blending performance with comfort.
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